Whats are the Steps to Starting a Business Blog
Understand Your Audience Before you even start brain-storming topics for your business blog, you should spend some time getting to know your audience intimately. If you have worked with your company for a long time, you may feel like you have a good grasp on who your customer is, but it still helps to actually put those ideas to paper. Are the majority of your customers male or female? Where do they live? What do they do for a living? What are their buying habits? What are their needs and challenges? What questions do they ask? If you have the resources and tools, gather demographics or statistics on your customers. Consider interviewing customers or listening in on some sales or customer service calls. Gather input from your colleagues. Use this information to create 1-3 buyer personas and record their key characteristics to reference when you’re working on your blogs. Find Your Voice Once you have a better understanding of your audience, you can begin to develop your voice. Your blog